185,790
Population
$81,040
Median Income
The region known as the Magic Valley, named for the early settlers who “magically” transformed this arid, largely uninhabitable land into a lush, agricultural paradise by irrigating their fields with water from the nearby Snake River. Looking for houses for sale? See our real estate listings for Magic Valley, ID today!
The Magic Valley is home to the thriving communities of Twin Falls, Jerome, and Sun Valley and includes Blaine, Camas, Twin Falls, Jerome, Gooding, Minidoka and Lincoln counties. Located about 2 hours southeast of Boise, the Magic Valley boasts vibrant outdoor lifestyle opportunities, exceptional quality of life, and strong business growth. The area offers boating, fishing, skiing, snowmobiling, hiking, base jumping and more, at locations across the Snake River Valley, including Shoshone Falls, also known widely as the “Niagara Falls of the West”, the rugged Sawtooth Mountains, and picturesque Sun Valley.
Corporate growth in the region has exploded in the past few years. Led by innovative, national brands such as Chobani, Clif Bar, and Jayco, business in the Magic Valley is strong across a variety of sectors. The area also benefits from Idaho’s incredibly low unemployment rate of 2.9%. One of the main drivers in recent business expansion is found in the manufacturing sector. Chobani is the latest in a series of food manufacturers to locate or expand in Twin Falls. Chobani’s facility, constructed in 2012 is the company’s largest factory and distribution center. Recently, Chobani also opened a 71,000 square foot innovation & community center to accompany its existing facility which already employs about 1,000 people.
The Snake River Canyon, is one of the only legal base jumping sites in the U.S. The canyon rim lends great views, with walking and biking trails running adjacent to this natural wonder, including a canyon-side walking trail where you’ll find restaurants with a breath-taking view. Shoshone Falls spans 1,500 feet across the Snake River, tumbling 212 feet in a straight drop—more than 30 feet farther than Niagara’s famous falls majestic view